![]() ![]() ![]() The Apple Store is across from the Prudential Mall. When you exit the Copley T station, look for the Prudential Building and walk towards it. The nearest T stop is the Green line's stop at Copley Square, it's a nice four-minute walk to the Apple Store. MacWorld came back to Boston in 20 but without Apple participation - resulting into a much smaller conference. The most famous moment was in 1997 when Steve Jobs returned to Apple and announced that Microsoft, a big competitor at the time, decided to invest $150 million in Apple stock.Īpple and Boston had a bit of a fallout in 1997 when Apple decided to move the conference to New York for a bigger venue and be closer to New York city graphic designers - a key demographic at the time. Apple would use these conferences to announce new products. Steve Jobs wanted to showcase the computer to diehard computer fans.ĭuring the summer of the 1980s and through the mid-1990s there was an annual gathering of Apple enthusiasts at MacWorld Boston. This was the first public viewing of the Macintosh. The demonstration was a week after the official announcement at the Apple Investment meeting. On January 30, 1984, Steve Jobs demonstrated the Macintosh to the Boston Computer Society at MIT. Brief History of the Relationship of Apple and Boston You can still go inside the store and try out the new products. Note: When you see a line at the Apple Store it's usually just customers waiting to purchase the newest products. (If the line is long and if it's a slow news day.) ![]() Local media will have their trucks park on Boylston street to talk about the product launch on the nightly news. Usually, the line starts about 24 hours before the official sale date. Whenever Apple does a major product release, you will see a long line at the Boston Apple Store. There are 165 store workers -the Geniuses, Specialists, and Creatives at the Boston Apple Store. Today, the first floor usually showcase some of the recently announced products such as the Apple Watch and iPads. (Note: The iPad had not come out when the store opened!) Concierge staff will be available on each floor just to help consumers navigate the building. When the store the open in 2008, the layout was: the first floor was dedicated to Macs (iMac, MacBook, MacBook Pro, MacBook Air, Mac mini, Mac Pro) the second floor was devoted to smaller devices (anything running iOS), including iPhones and iPods (iPod touch, iPod nano, iPod shuffle, iPod classic) and the third floor featured the famed Genius Bar, where customers could get technical help. When you walk around the store, your walking on the same type of flooring that is used around Florence, Italy. These are the flooring that Steve Jobs personally wanted to have in the stores because they were authentic Italian and had high integrity. The floor throughout the store has grey-blue Pietra Serena sandstone imported from Firenzuola, Italy. The Faraone Imperiale glass spiral staircase cost about $25,000. The Boston Store has a central spiral glass staircase. Best Buy stores are roughly 28,032-square-feet.Other Notable Retailers average store sizes: London's Covent Garden store is 30,000-square-feet.New York's Grand Central Terminal store in New York City is 20,000-square-feet.Shanghai Pudong Store is 16,000-square-feet.Apple Palo Alto store is 15,030-square-feet.The average Apple Store is 8,400-square-feet. The Boston Apple store is 21,350-square-foot which makes it the largest Apple store in the United States. (Oddly enough Sir Speedy was a competitor to Copy Cop before they moved out of the Apple location.) What makes the Boston store special Fidelity Investments occupy one of the building and Sir Speedy occupies the other recently demolished buildings. had both seen demolitions in recent years. The two buildings around 815 Boylston St. According to Apple development team, there was no significant architectural value to keep the previous structure. The building was built in 1906 and had been under numerous renovations. Previous TenantĬopy Cop was a printing shop located at the street level at 815 Boylston St. In 2007, Apple demolished the building and put in a modern three story building with a green roof and the front made largely of glass. They had the opportunity to build a two-floor store in 2005 but wanted to wait a year until the last tenant left so they could have the whole building and have more flexibility. In 2000, Apple sought out the 815 Boylston Street location, but had to wait until the lease ran out for all the tenants. Apple knew that the business opportunity in Boston would be huge (Educational market) and they wanted to have a store to meet that demand. On May 15, 2008, Apple open its first store in Downtown Boston at 815 Boylston St. ![]()
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